CORPORATE WORK

Redesign of Kleen-Rite business card

Kleen-Rite goes through a large number of business cards. With so many current and future customers seeing this piece, they knew it was crucial to make it look clean and professional. This redesign achieves that through the use of white space and information organization. The new card features the watermark of a new circular logo created to fit social media profile sizes. Using this watermark helps familiarize current and future customers with the classic logo and the new logo.

Design of featured product pages/Redesign of master catalog pages

Kleen-Rite relies heavily on their master catalog for sales - their customer base primarily phones in orders based off of this printed piece. I was tasked with the redesign of this 700+ page publication. My focus was creating a gridded layout that would be easy to populate with data. With that redesign we added Featured Product Pages. The writing team created content to explain specific products to our customers, these are examples of that collaboration as well as the before and after layouts.

Redesign of Kleen-Scene magazine

Kleen-Rite publishes a bi-annual magazine focusing on the car wash industry. I wanted to give the magazine a refresh so I started with the table of contents and letter from the owners pages. Previously, the magazine did not have a consistent look, it was missing a footer, page numbering, and styles. The team is slowly incorporating this look through out the rest of the magazine.

MAGAZINE ADVERTISEMENTS

Kleen-Rite advertises in many industry publications in addition to their own magazine, the Kleen-Scene. I maintain the schedule, contracts and delegation of creative for these advertisements.

Product postcard mailings

Kleen-Rite partners with the brand Car-Freshner for many promotions. Every year we mail out two postcards featuring new products or specials.

A R ROLAND Salon logo redesign

Existing salon wanted a refresh on their logo while maintaining a similar feel and elements.